Talkwalker analyzes the conversation on X about the rising cost of living to reveal the impact it is having on global consumers

In 2022, a storm of global issues has led to what’s being referred to as a ‘cost of living crisis.’ As prices continue to increase, some consumers are taking to X to discuss the world’s changing economy. In this report, Talkwalker, a X Official Partner and a leading consumer intelligence company, examine the cost of living conversation on X to help understand how the public is dealing with the drastic changes, including:

• How cost of living conversations are multiplying, especially amongst younger generations, and why that trend may continue over the coming months
• Why fuel and energy costs are the key conversation drivers on X
• How people are considering changing their consumer behavior. What help consumers are actively seeking from governments, society, brands, and the X community.

By diving into the global conversation and learning from consumers, you can learn about the challenges facing today’s consumers and adapt your messaging, products, and positioning accordingly.