BlueKai by Oracle Data Cloud
One DMP to traverse the cross-device habits of consumers
Helps with
1st Party Audience Onboarding
3rd Party Audience Providers
Pricing
No fee
Region
Global
The explosive growth in connected devices has created immense opportunities for marketers to engage with consumers at the moments that truly matter. To capitalize on this opportunity, marketers need to be able to manage audiences based on the device in order to reach them. Oracle BlueKai empowers marketers with tools to understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROIs.
Capabilities
Go cross-device
Enhance audience segmentation, optimize media buys, and increase campaign effectiveness.
Oracle ID graph approach to identity
Identify and utilize the freshest, most reliable and informed linkages available, at scale, for precise targeting.
Open digital marketing ecosystem
Activate audiences across 200 media partners and combine your data with the largest built-in third-party data store with the audience data.